The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more. BY Kathrin Hamm Over the ...

Brand awareness is a key component of marketing efforts, as harried consumers overwhelmed by the amount of commercial messaging they see or hear use mental shortcuts to make their decision. Imprinting ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Chief marketing officers (CMOs) play a crucial role in developing and implementing marketing ...

Brand awareness is a crucial element of long-term business success because it marks the beginning of a trusting, mutually beneficial relationship between the brand and its target audience. And this ...

Most businesses, especially startups, face a brand awareness challenge. It’s the nature of a crowded market. If you’re funded or not, there are any number of ways to generate brand awareness–public ...

We’ve aggregated many of the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.

Brand awareness is a shallow metric. It tells you if people recognize your name, but it doesn’t tell you if they care, feel inspired, and want to take action. That’s a huge problem. Just ask Kmart, ...

There are a number of advantages to using celebrities in advertising, and the key for small companies is making sure the local celebrity is relevant and has broad appeal. Popular celebrities often ...

GumGum, a contextual-first global digital advertising platform, has announced that multinational software company, SAP, has become the first brand in EMEA to leverage both GumGum’s high impact desktop ...

The results of a 2024 MARU/Matchbox and Claritas study show radio advertising is a brand’s best friend, boosting both brand awareness and engagement. The study focused on a two-month AM/FM radio ...