TV ad measurement is a numbers game. On Wednesday, iSpot acquired 605, a TV measurement and attribution company that brings iSpot’s US household footprint to 82.7 million with the addition of 605’s ...
GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Nate Bek on Sep 13, 2023 at 5:00 am ...
TV analytics firm 605 has been acquired by ad measurement company iSpot, the company’s fourth acquisition in five years and its largest to date. Kristin Dolan, who founded 605, became CEO of AMC ...
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