Omar Tawakol is CEO of BlueKai, an ad technology company. As part of its “State of…” series of articles with industry executives, AdExchanger.com spoke with Tawakol late last month to discuss his ...

Oracle’s planned acquisition of data exchange and solutions provider BlueKai pushes Oracle deeper into marketing tech. Like its peers IBM and SAP, Oracle had prioritized business departments like ...

Oracle today announced that it has signed an agreement to acquire BlueKai, the industry's leading cloud-based big data platform that enables companies to personalize online, offline and mobile ...

Oracle today announced that it has signed an agreement to acquire BlueKai, the industry's leading cloud-based big data platform that enables companies to personalize online, offline and mobile ...

BlueKai, which operates a large repository of customer data that allows advertisers to better target messages to specific audiences, has agreed to be acquired by Oracle. Terms of the deal were not ...

Oracle Corp. appears to have an insatiable need for acquisitions, with a focus on anything involving marketing technology (now known in the Twittersphere as "#martech"). Its latest deal is BlueKai, an ...

CUPERTINO, Calif., May 8, 2012 /PRNewswire/ — BlueKai, the world's most connected customer data cloud for data management, analysis and activation, today announced the launch of a new partner program.

Built upon BlueKai's open platform, which includes the first and largest data exchange, Brands can enhance their current view of customers by leveraging over 360MM uniques across 20k categories to ...