Frozen treats marketer Blue Bunny’s new CEO—an animated blue bunny named Blu—has launched a revised brand positioning that offers to be consumers’ “partner in fun.” The concept is brought to life in a ...

Wells Enterprises had a new reveal this week with Blue Bunny, as they revealed a brand-new mascot for the brand, and you'll never guess what it is. The company revealed that the new mascot is a bunny, ...

If you're having a tough time deciding on which Blue Bunny ice cream variety to buy, we've got you covered -- here's how we rank eight of these flavors.

Things are hopping in the product-testing department of frozen treats brand Blue Bunny. A year ago this month, Blue Bunny introduced its new CEO—an animated blue bunny named Blu—along with rabbit ...