Continuing its efforts to win over baby boomers, Warren, PA-based Blair Corp. mailed an expanded version of its home goods catalog on Jan. 5. Between 1 million and 2 million consumers, mostly house ...
For Blair Corp., growth is a juggling act. The catalog must attract the lucrative baby boomer market, while at the same time avoid alienating its core older customer base. John Zawacki, president and ...
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