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Decode Data launches on Google Marketplace with a utility that transforms GA4 BigQuery exports and replaces years of tutorials, custom pipelines, and SQL workarounds.

BigQuery, Google’s cloud-based tool for quickly analyzing very large datasets, is getting a massive price cut today (up to 85 percent). But Google is also adding an important new feature that will ...

Also adds a new code interpreter to its conversational analytics agent in Looker to help business users perform more complex data analytics in natural language. Google has made a series of incremental ...

Google Analytics 4 now allows exporting user data to BigQuery. The data includes audience membership, predictive metrics, and last active timestamps. Exporting user data enables better analysis, ...

Google is abandoning its homegrown SQL variant as the recommended default query language for its BigQuery service in favor of a new standard-compliant dialect in the works for the managed data ...