Artificial intelligence (AI) is transforming the business-to-business (B2B) sales environment, augmenting human capabilities to help sales teams do more with less. Whether you’re a seasoned sales ...

As AI continues to dominate headlines, the Strategy & Planning Series will cut through the noise to examine its real impact ...

The world of B2B buying is more complex than ever. Over the past four years, purchase cycles have stretched significantly, as today’s buyers evaluate 62% more brands before making a decision. Yet, ...

Evidence from past economic downturns suggests that leaders who quickly assess and then decisively act will best position their company for success. But what are the critical assessments and actions ...

If you peer into most businesses today, you'll likely see leadership doing their best to carefully balance in-person and remote work for their employees. The same drive for balance is happening within ...

B2B companies can significantly increase their web presence by targeting the specific search needs of their ideal customers.

A key part of your role as a sales manager is to create an effective sales strategy. Your B2B and B2C approach is vital to your success. Even if your team includes top communicators, presenters, and ...

Running a B2B business is challenging when your clients are few and your competition is plenty. Only the best are able to achieve those coveted high conversion rates—convincing other companies to make ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. The 2008 global financial crisis compelled many businesses to ...

Search Engine Land » SEO, PPC & AIO Guides » B2B vs. B2C: Key differences & marketing tactics Share B2B and B2C business models target two completely different audiences. The two types of businesses ...