This post breaks down the four search engine marketing campaigns you should be doing if you’re a B2B software company, using Marketo as an example. I call them the four Cs: Company, Category, Content, ...

There is no single formula for a perfect landing page. Each one is unique, and while best practices help to focus the creation process, the right approach will – and should – always depend on six ...

For B2B marketers, Instagram Stories may not seem the most obvious medium for content creation, but it can be a very effective one. B2B brands are able to generate 20x more engagement on Instagram ...

Businesses of all sizes across the world are leveraging the help of influencers for their B2B marketing. B2B influencer marketing is a cheap and efficient way to create successful marketing campaigns ...

BOCA RATON, Fla.--(BUSINESS WIRE)--Cortera®, a provider of comprehensive business behavior data and insights on public and private companies, announced today that it’s now offering free Cortera ...