A new Axe body spray commercial is asking consumers to "find their magic," but there's plenty of magic in the commercial itself. Dumping the machismo vibe that dominated earlier Axe commercials, the ...

Safety Harbor, Florida - A Safety Harbor mother is outraged over an AXE body spray commercial that shows a professional skateboarder jumping over a golf cart without a helmet. Marcy Tilmann's son, Ian ...

We all know the guy who uses canisters of Axe body spray as if the scent really does attract scantily clad females in droves, like the brand's commercials suggest. However, in an ad for its new White ...

With its notes of high school locker room and hints of hair gel, Axe body spray is becoming a man. When the pungent perfume debuted in the US 18 years ago, legions of teen boys bought the spritz with ...

AXE Body Spray has had a surprising amount of marketing success with making a variety of fictional women lust after its musky scent — but apparently, those women are not the only demographic within ...

The New York Times reports that Axe, after years of telling teenage boys that they can turn women into sex-crazed sluts by dousing themselves in body spray, is now releasing a scent for women. Axe ...

James Armstrong’s got style, and he likes to smell good. Real good. And to smell good, he’s got to have his Axe. “Axe is one of my favorite things in life,” he said. “You don’t want to be smelling bad ...