Advertising’s agentic future relies on capabilities that don't exist yet. AdCP may one day make buying easier, but it won't make buying better by itself.

In essence, AdCP aims to do for AI-driven advertising what OpenRTB once did for real-time bidding—bring order to chaos. But this time, it’s not just about banner ads; it’s about creating a universal ...

The group that turned header bidding software into an open standard is bringing the same approach to publisher-side AI agents.

First fully agentic campaign launches for Clubtails from Geloso Beverage Group, powered by PubMatic (PUBM) and executed within agency’s preferred generative AI platform No Headquarters/REDWOOD CITY, ...

PubMatic and independent agency Butler/Till have announced the launch of a fully autonomous, end-to-end agentic advertising campaign across CTV for Clubtails, a leading flavoured malt beverage brand ...