I sat down with Julie Shaffer the other day to talk a bit about augmented reality's role in print. Before this conversation I can't say I imagined there was a bright future, but Julie was quick to ...

Cadillac is running a new print ad campaign that animates its ATS vehicle and brings it to life as part of the company?s ongoing efforts to drive consumer interaction. The company teamed up with ...

EDISON, N.J.--(BUSINESS WIRE)--Today, C+A Global, an authorized brand licensee of Eastman Kodak Company, announced the availability of the KODAK SMILE Classic Instant Print Digital Camera (SMILE ...

With the number of print-to-mobile activations growing for marketers, advancements in scale and engagement with image recognition is catching the eye of both publishers and advertisers. One of the ...

After nearly a decade of development, Apple AAPL is finally unveiling its first mixed reality headset. Combining augmented and virtual reality (AR/VR), the $3,000 Apple Vision Pro represents not only ...

Print-triggered augmented reality advertising is coming to VR headsets. HTC has just launched a new capability that can integrate physical print content into virtual reality environments. The ...

Sign up for The Media Today, CJR’s daily newsletter. A post on Techcrunch Europe yesterday alerted us to an experiment by the German daily Sueddeutsche Zeitung to ...

Hewlett-Packard has experimented with augmented reality and 3D image manipulation in recent products, and it intends to bring some of those technologies to tablets and laptops for a more interactive ...