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Snapchat has announced it will enable advertisers to create branded augmented-reality filters on the platform. The instant messaging app, which denounced its social media status earlier this year, has ...

Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

A collaboration between award-winning digital creator Karen X Cheng and McDonald's rung in the Lunar New Year with an immersive metaverse experience. The innovative campaign includes an experiential ...

The company that gave us the Dog Ears and Rainbow Vomit filters is selling augmented-reality technology to businesses, enabling users to virtually try on clothes, makeup and jewelry. Snapchat made its ...

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EMERYVILLE, Calif.--(BUSINESS WIRE)--Exponential Interactive, one of the largest digital advertising companies reaching over 700 million users monthly, has released a new Face Filter functionality as ...