So-called "mixed reality" headsets are on the cusp of becoming a mainstream technology, and as Sony, Meta and Apple launch their own devices, BMW is looking at how it might of use in cars. BMW/dpa BMW ...

If you thought the infotainment systems available in today's autos represented the bleeding edge of in-car tech, you haven't seen anything yet. Here at CES, Harman is showing off a new augmented ...

These are the best technologies, features, and services that are radically improving driving, car ownership, and how we move.

Japan’s Pioneer has launched a car navigation system that uses heads-up displays and virtual reality to guide drivers. The system, which comes in various configurations and is priced at ¥340,000 (US$3 ...

Helsinki-headquartered Basemark has raised €22mn to bring its augmented reality (AR) “toolkit” to automakers across the globe. Basemark’s software, dubbed Rocksolid AR, is an AI-based computer vision ...

My favorite new features are simple and sophisticated and I found them among the dozens of vehicles I tested this year. Cadillac takes augmented reality to the next level. 2026 Hyundai Palisade is ...

According to the patent, the video game-like windshield would aid you in all sorts of ways while you cruise the streets. It could overlay or emphasize signs with relevant information or show the ...

A recent patent filing indicates Apple may be looking to expand beyond CarPlay with an augmented reality system that projects information onto car windshields. First spotted by The Drive, the patent ...

While waiting for the traffic lights to change, your correspondent notices a pair of red warning squares appear on the windscreen. They follow a couple of pedestrians as they cross the road directly ...

ATLANTA, GA, UNITED STATES, April 10, 2025 /EINPresswire.com/ -- BrandXR, a leader in augmented reality experiences, and Glaze Car Wash™ have partnered to launch an ...