Asda has kicked off the festive season by unveiling its Christmas advert, the first from any major supermarket this year. The 90 second clip, which will be broadcast during ITV's 1% Club tonight, ...

Asda has launched its new Christmas campaign featuring a familiar festive character, the Grinch, as the retailer says it can convert "even the biggest Christmas cynic with its outstanding product ...

The campaign, dubbed ‘Christmas made Better’, moves away from conventional retailer activity by depicting the many individual moments that make up the festive period rather than focusing solely on ...

Joe Bagnall, Head of Film at Lucky Generals, about how their team brought Dr Seuss Enterprises' legendary sourpuss, The ...

Asda today premiered its jolly Christmas campaign starring Will Ferrell’s lovable character Buddy the Elf from the Warner Bros film Elf. It was a wildcard for Asda, but one that is bound to raise a ...

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Kantar’s festive ad ranking finds repeat ads from Cadbury and Coke are performing strongly, with Asda the only brand in the ...

The application, pictured above, has been created by Carlton Active, which has produced similar interactive commercials for brands such as Audi and Unilever. Options on the interactive service include ...

Tesco has won its latest spat at the UK’s Advertising Standards Authority (ASA) with rival retailer Asda. Tesco, the UK’s largest grocer, has challenged a national press ad headed “The big Asda ...