Macworld reports that iPhone price increases are inevitable, with the iPhone 18 Pro expected to cost $100-$200 more due to memory supply shortages and expensive camera upgrades.

Apple has shielded its phones from price increases thus far, opting to instead increase prices on its MacBooks and iPads in June. But consumers should expect to pay more for smartphones soon, according to Morgan Stanley analyst Erik Woodring.

The iPhone may cost ~$200 more, but Apple Upgrade (Klarna) spreads the hit into 12–24 monthly payments, protecting upgrade rates and letting Apple lean on Pro-model mix to lift average selling price and margins.

Apple Inc. led a 7% increase in global smartphone revenue over the June quarter, showing how rising prices are offsetting shrinking shipments, according to Counterpoint Research.

Apple’s MacBook Neo is generating real buzz this back-to-school season, and the reason isn’t hard to understand. A new Mac at a genuinely accessible price is a headline worth

Counterpoint Research chalks up Apple's impressive numbers to its ability to absorb rising component costs, though it expects iPhone prices to increase in the coming quarters.

Apple’s iPhone launches have followed the same familiar rhythm for years. Every September, Apple takes the wraps off its newest flagship lineup, and a few months later, a more affordable “e” model joins the party in the spring.

In the series of predictable events leading up to every iPhone launch is the moment the Apple Store goes down -- and it's just happened. There's just hours to go until the Apple event, during which the company is set to announce the iPhone 17 series and updates to its wider product lineup,