Nothing about Apple's latest promotional video felt like Apple. For over 7 minutes, an awkward comedian explains to a sleepy audience of disinterested teens that the only way parents will buy them an ...

The video, which teaches students how to convince their parents that it's worth paying for a Mac, was set to private on YouTube shortly after its debut. UPDATE: Apple made the ad private on YouTube ...

It’s now 15 years since the last of Apple’s award-winning “I’m a Mac/I’m a PC” ads, but rival companies still believe it’s clever to use the Mac actor to try to sell rival products. The original Apple ...

'What? Things change,' Justin Long says in the video spot for Qualcomm. Justin Long, the actor known for playing the Mac guy in Apple's mid-2000s ad campaign is once again switching sides — this time ...

Apple Inc. has created several famous marketing campaigns over the years, beginning with the 1984 television ad that launched the Macintosh computer. That ad pledged that the arrival of the Apple ...

Digital images used in Microsoft's "I'm a PC" advertising campaign were made on a Mac. Some of the pictures have ended up on Microsoft's PressPass Web site to trumpet its new "I'm a PC" advertising ...

Commentary: You don't need an 81-slide deck to convince your parents to buy you a Mac for college. Apple should change its tone to get its advertising groove back. Bridget Carey is an award-winning ...