The year is 1984. It’s Super Bowl Sunday and you turn on the TV to see a procession of stern men marching through a tunnel. No, it’s not the Los Angeles Raiders. It’s the most important Super Bowl ...

On this day 41 years ago, Apple’s first Macintosh went on sale, just two days after being introduced to the world during a commercial break in the third quarter of Super Bowl XVIII. Although “1984” ...

The most famous – and arguably the best – Super Bowl ad in history, the Apple “1984” ad, was nearly killed by the company for whom it was made. The 60-second ad, which announced the arrival of the ...

In the third quarter of Super Bowl XVIII, Apple ran a commercial that changed the Super Bowl and Apple forever. But it almost never aired. Featuring original interviews with Apple co-founder Steve ...

The suits were freaked out. With Super Bowl XVIII less than a week away, "1984," the game commercial for the brand-new Macintosh personal computer made absolutely no sense to them. Worse, there wasn't ...

Apple's iconic "1984" commercial, which introduced the Macintosh computer to the world, aired 41 years ago today during Super Bowl XVIII. Directed by Ridley Scott, the advertisement was designed to ...

Macworld traces Apple’s Super Bowl history from the legendary 1984 Macintosh commercial directed by Ridley Scott to its current Apple Music halftime show sponsorship featuring Bad Bunny in 2026.