In beauty if something sounds too good to be true, it often is. So when the hugely-hyped Amika High Tide Deep Waver hair tool landed on my desk, promising ‘effortless, crease-free waves with a ...

If you want your locks to have an effortlessly beachy texture, no tool does the job quite like a hair waver. We tested a ...

The loose, wavy style is more uniform than the ‘beachy waves’ we’ve been seeing for the last few years – with a flatter S-shape pattern to the hair. Similar to the effect that some people ...

The pressure to walk the VMAs red carpet is like no other, y'all. The standards! The expectations!! And for her first ever ...

To really show off the dark intensity, Barron-Hough recommends creating deep beach hair waves in the hair (by using a tool like the Amika Deep Waving Tool or via plaits) to create a feather-like ...

From beauty magazines to sultry hair commercials ... More, it also boosts waves and curly textures when air dried or used with a diffuser without being stiff, sticky or crunchy.

For our tester, the thing that stood out most about Amika’s Curl Corps defining cream wasn’t just how hydrated her hair looked after ... Styling curls, waves, and coils is a breeze with ...

A slew of people have taken to TikTok to share that exact dilemma: waves ... the Amika Normcore shampoo. This lightweight ...

A new batch of clever hair styling tools have landed, and they take the stress out of styling. Here are four of the best… So, if you’ve ever struggled to curl your hair with straighteners ...

those of us not blessed with naturally beachy hair had two options: attempt to create waves with a flat iron or curling iron or commit to a beach-waves perm. But hair wavers, a relatively new hot ...