*New York (CNN) — Amazon Prime members today may notice something looks a little different when they watch Prime Video: They’ll have to watch ads unless they want to pay a little extra. “This will ...

Following rivals Disney, Netflix and Max, Amazon Prime will introduce ads to its streaming service early next year.

Amazon announced at its annual unBoxed event in Nashville, Tennessee, that its Prime Video streaming service now has an average monthly ad-supported reach of more than 315 million viewers globally.

Amazon Prime Video says its ad-supported streaming platform reach globally has hit 315 million monthly viewers. That audience is based on Amazon’s internal data over the year to August 2025, and marks ...

Amazon rolled out advertisements in Prime Video content for customers in the US in January 2024. Since then, it has reportedly increased the ad load. If you're reading this, you might be missing the ...

Amazon introducing ads to Prime Video isn't just annoying; it's illegal, according to a customer seeking to bring a class action lawsuit against the tech giant. The suit, filed Friday in California ...

Historically speaking, Amazon does not have a reputation for playing nice with local businesses – not as a competitor in the retail landscape, at least. But as a seller of ad inventory? That offers up ...

Amazon is the latest of the big ad-supported streamers to lay claim to what it portrays as a growing audience — even though the numbers aren’t vetted by standard measurement services. The digital ...

That’s up from 200 million monthly viewers worldwide announced in April 2024 to underline the scale and reach of the Amazon ad-supported streaming platform worldwide. By Etan Vlessing Canada Bureau ...