The latest news Amazon had its Devices and Services event for for 10AM EST / 3PM GMT / 2AM ACT on Wednesday, February 26. The event unveiled the new Alexa Plus service, a subscription-based, ...

Amazon has finally taken the wraps off its AI-enhanced version of Alexa, called Alexa Plus. The new version of Alexa is powered by a mixture of LLMs and integrations that reach across news partners ...

Amazon is hosting an Alexa-focused press event in NYC on Wednesday. Considering the company hasn’t held a major device presser in nearly two years — the last one was in September 2023 — we’re ...

Amazon just unveiled Alexa+ at its New York City event. The AI-supercharged upgrade to Amazon's longstanding virtual assistant is designed to be more conversational and build on an improved persistent ...

After lots (and lots) of boring rambling about generative AI from Amazon CEO Andy Jassy at Wednesday's event, Panay took the mic to start sharing the actual news. Alexa+ is the name of the company's ...

The table is set for Alexa’s big AI reveal, with Amazon holding a long-delayed “devices and services” event in New York City this Wednesday, February 26. So, what’s on the menu? Good question. For its ...

Amazon has been focused on bringing generative AI to Alexa for the past few years, hitting multiple delays in launching new features that the company first announced in September 2023. The delayed ...

Amazon had a lot to share at its big fall hardware event, from new Echos and Kindles to upgraded TVs and Ring cameras. And the big thread running across most of it was the AI-powered Alexa Plus. On ...

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Analysts remain bullish on Amazon.com Inc. AMZN ahead of this year’s Prime Day, with Bank of America saying the retail event ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Amazon Prime Day 2026 will run from 12:01 a.m. PDT on ...