Amazon today sent out invites for an AI-focused event that will be held on February 26, and according to Reuters, the company plans to introduce its next-generation Alexa generative AI service. Since ...

Amazon hinted that they’d announce the next iteration of Alexa at today’s Amazon devices event so heavily that I was more surprised by the sun rising this morning than when Panos Panay, who leads ...

The all-new, long-awaited Amazon Alexa rewamp is here and it’s called Alexa Plus. It will start rolling out next month but you’re unlikely to get access without signing up for it. The new generative ...

Amazon is introducing a new feature that will allow users to change the personality of its AI assistant, Alexa+. On Wednesday, the company launched three new Alexa+ personality styles — Brief, Chill, ...

Apple competitor Amazon is working on a revamp of its Alexa assistant, and the new version could cost up to $10 per month, according to a report from Reuters. The upcoming version of Alexa will ...

Amazon is replacing its AI assistant Rufus with a souped-up version powered by Alexa. Amazon is rolling out Alexa for Shopping in the U.S., an agentic AI assistant that combines the standalone AI ...

You couldn’t miss the 2024 AI trends on display at the annual Consumer Electronics Show (CES) in Las Vegas this week, but one announcement that flew slightly under the radar was Amazon’s launch of new ...

Amazon is not giving up on making its Alexa a virtual shopping assistant. On Wednesday, the company announced that Alexa+, its revamped Alexa experience, will be able to help consumers grocery shop ...

Alexa responds with “All systems operational” in the new Brief personality mode on an Echo Show. (GeekWire Photo / Todd Bishop) Tired of Alexa’s constant chatter? Wish Amazon’s voice assistant would ...