Sony's AI patent explores NPCs that adapt to player behavior, potentially changing enemy encounters in future PlayStation ...

Austin, May 11, 2026 (GLOBE NEWSWIRE)-- The AI in Gaming Market was valued at USD 4.54 billion in 2025 and is expected to reach USD 81.19 billion by 2035, growing at a CAGR of 33.57% over the forecast ...

Generative AI now shapes game production, from prototyping and code to NPC dialogue, while studios weigh latency, runtime ...

Video game companies like Ubisoft are embracing genAI to speed up development and pioneer new gameplay while navigating high ...

New research conducted by the University of Bristol and developer Meaning Machine shows that gamers enjoy playing with AI-powered non-playable characters. The study comprised 68 people – 31 male, 31 ...

Generative AI is revolutionizing narrative design in games, turning every player into a co-author. But the same improvisation that makes AI NPCs so engaging also opens up new legal and platform risks.

Hands up if you've ever thought the following: "Sure, Elden Ring is pretty great, but what it really needs is the mournful, silent creature I'm fighting to say something FromSoft didn't write like ...

Epic Games has introduced an experimental UEFN feature called Conversations, enabling AI-powered NPCs in Fortnite that respond via players' microphones using Google's Gemini 1.5 and ElevenLabs voice ...

AI NPC technology is rapidly transforming AI in games by replacing static dialogue trees with systems capable of dynamic conversations and adaptive behavior. Modern game characters can now remember ...

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