Martell, the oldest of the great cognac houses, marked a defining moment in its evolving cultural strategy with the debut of its Afrobeats Live event in Paris on June 25th. The event served as the ...

Launched in June 2025, Afrobeats Live is Martell’s global cultural platform dedicated to bringing together the people who are shaping the music and culture of Afrobeats. This second edition, themed ...

Paris was the place to be on June 25, 2025, as Martell kicked off the first-ever Afrobeats Live, an intimate gathering celebrating culture, community, and the sound that's taken over the world. The ...

On June 25, where music, culture and legacy collided at Martell’s first-ever Afrobeats Live panel in Paris, Davido made one thing clear: he’s still evolving. Just hours before joining AfroFuture’s ...

Burna Boy's bold claim on the Afrobeats Big 3 during a live performance sparks debate, positioning himself above Wizkid and ...