For some, going on vacation is about the memories you make—and capture on your phone. On TikTok, user @mgn_h posted a video of herself as she tried to skip a rock to capture an "aesthetic" but ended ...

TikTok aesthetics from cottagecore to dark academia have taken TikTok by storm. The latest aesthetics include coastal grandmother and night luxe. We break down the basics of each aesthetic and explore ...

W hat was meant to be an aesthetic honeymoon video quickly sparked laughter online, when one newlywed noticed something ...

In K-pop, we are always blessed with a spectrum of different types of music videos. From the angsty story lines to some fun dancing to the heavy symbolism, K-pop has got it all! In more recent years, ...

Performative matcha isn’t about tea—it’s a social signal. Here’s why Gen Z turned a centuries-old ritual into an aesthetic marker of identity.

The ultra-girly style has taken over TikTok, and it's coming to stores near you. The coquette aesthetic has been around for several seasons now, but it continues to grow in popularity as 2024's ...