The past 25 years have seen a proliferation of investment movements promising to make capitalism sustainable. These include impact investing; socially responsible investing; corporate social ...

Destinations International has unveiled an expanded advocacy strategy and leadership structure to strengthen the role of destination organizations as community leaders. The initiative, guided by the ...

Every action you take, or don’t take, communicates a message to your audience and those you serve. That message shapes your brand and builds awareness. Advocacy takes it a step further. More than ...

If you work in mortgage banking long enough, you learn to watch the signals. Rates move. Consumers react. The agencies adjust. And the industry pivots. We watch these indicators because they tell us ...

The acquisition flywheel. Customer advocacy drives an organic growth engine that converts customers and creates new advocates. Authenticity and trust. People are generally skeptics, and this ...

In the late 1990s, when Arkadi Kuhlmann launched what would later become the largest direct US savings bank, ING Direct, he had a surprising message for the nation’s millionaires: we don’t want your ...

Nonprofit organisations increasingly rely on social media to mobilise support, shape public discourse and influence policy outcomes. Through targeted content, strategic audience segmentation and ...

In mission-driven organizations—whether leading a national non-profit or scaling an advocacy campaign—the most precious resource isn’t funding. It’s focus. Every moment spent chasing the wrong lead ...

The latest research from Oktopost’s reveals how employee advocacy and corporate social strategies are reshaping the landscape of B2B marketing, underscores the growing trend of marketers embracing ...

Consumers have high expectations for convenient, seamless experiences across all points of interaction with a business, and frontline workers bear much of the responsibility for meeting those ...