Loyalty—consistent customers who make repeat purchases—is a great thing to achieve. Every company is thrilled to win the steady revenue that loyal customers provide. But loyalty has its limits. It ...

Customer advocacy is a powerful tool that can fuel growth. In fact, Gartner research found that CMOs that prioritize loyalty and advocacy through budget and resources fare better than their peers.

When marketers think of promotion in the traditional sense, it's likely paid advertising, sales, or direct marketing are what come to mind. But not all promotion has to come at a high cost. In fact, ...