With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of ...

When Google bought YouTube in 2006, the young site was unprofitable. It was already a cultural phenomenon, with viral videos consumed millions of times daily, but it didn’t make any money. It wasn’t ...

Need to pause a YouTube video? Don't be surprised if an ad pops up. The Google-owned video sharing platform has widely rolled out "pause ads" ‒ static advertisements that appear on-screen when a video ...

YouTube is changing mid-roll ads for fewer interruptions and increased creator revenue. The platform plans to show fewer ads in crucial moments to improve viewer experience. YouTube content creators ...

The longer ad format will replace the two (sometimes skippable) consecutive 15-second ads people currently encounter on the YouTube app via connected TVs. Get ready to see even longer ads when you ...

YouTube parent company Alphabet reported its first quarter earnings Thursday. By Alex Weprin Senior Editor Even as linear TV continues to struggle, the video advertising market on YouTube continues to ...