With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of ...

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YouTube is changing mid-roll ads for fewer interruptions and increased creator revenue. The platform plans to show fewer ads in crucial moments to improve viewer experience. YouTube content creators ...

YouTube parent company Alphabet reported its first quarter earnings Thursday. By Alex Weprin Senior Editor Even as linear TV continues to struggle, the video advertising market on YouTube continues to ...

The start of the NFL season is the beginning of a big advertising season. Brands have to change their NFL advertising expectations on streamers like YouTube and Amazon. Here are 3 ways the streamers ...