Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ads are the backbone of digital marketing for driving traffic to e-commerce sites. But ...

The big Google Ads reporting outage from the eve of August 1st was an intentional outage due to Google serving ads for products from other Google Merchant Center accounts. This was not just an ad ...

Amazon Prime Video subscribers will see new types of advertisements this broadcast year. Amazon announced today that it's adding new ad formats to its video streaming service, hoping to encourage ...

Google sees augmented reality (AR) as a new, potentially quite effective advertising medium. Today, the search giant announced the launch of AR Beauty ads, a new smartphone ad type that allows brands ...

Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms. If you come from a Google or Bing background, you may be surprised to learn why ...

Walmart Inc. sells billions of dollars’ worth of products in stores and online every quarter, and Thursday’s results showed no exception. But in the years ahead, the retailer is hoping to make a lot ...

Google has announced significant changes to its Search Ads publisher products, including AdSense for Search (AFS), AdSense for Shopping (AFSh), and Programmable Search Engine (ProSE). According to a ...

Ads on Android TV and Google TV have always been moderately tame compared to other smart TV platforms, as they exclusively showed advertisements for TV shows and movies. But slowly, Android TV and ...

Advertising on your TV has become something expected of virtually every platform, and it’s something that has hit Android TV OS over the past few years. Now, though, Google TV is taking things a step ...

“What is VMS?” During the 2023 Super Bowl, Astellas Pharma aired an ad featuring actress Carmella Riley asking women that very question. The 30-second spot (which likely cost around seven million ...

Facebook and Instagram’s strict advertising policies are hurting small businesses that make products out of hemp — even though the cannabis derivative can’t get you high, has been legal for decades ...