Hosted on MSN

Adidas launches FIFA World Cup 2026 campaign in KL with massive drone show, fan experiences

KUALA LUMPUR - Adidas has officially kicked off its FIFA World Cup 2026 campaign in Malaysia with a large-scale drone show over Kuala Lumpur and the launch of immersive fan experiences aimed at ...
Marketing Interactive

adidas picks Mad Hat Asia for PR duties in Malaysia

Global sports brand adidas has appointed public relation agency Mad Hat Asia to manage PR duties for its casual sport clothing line, adidas Original, in Malaysia. The appointment is for six months, ...
Marketing Interactive

adidas marries Malaysian culture into global identity with new SEA brand centre

Adidas has unveiled its largest Southeast Asia brand centre at Sunway Pyramid in Malaysia. The new brand centre will offer an elevated consumer experience with an extensive range of sports performance ...
Hosted on MSN

Dion Cools, adidas Malaysia drop heritage-inspired jersey honouring culture, identity and pride

SHAH ALAM – When fashion, identity and sport collide, something powerful happens. This latest collaboration between adidas Malaysia and Harimau Malaya player Dion Cools exemplifies that. A jersey born ...