The immense strength of the written word in content marketing is not something that should be underestimated. Words have an almost unlimited power to lead consumers to feel certain emotions, compel ...

Teaching students to write in the active voice will significantly strengthen their essays because sentences written in the active voice often have much more impact than those written in the passive ...

Writing in the active voice makes the meaning clear while keeping sentences from becoming complicated and wordy. Sentences using passive voice are not necessarily wrong, just less effective than ...

Microsoft Word 2010 can help punch up your document's prose by alerting you when you use passive voice in a sentence. If you write "the goal was achieved" instead of the more active "we achieved the ...

Of all the technical advice I offer writers, none is more controversial than encouragement to use the passive voice. Most writers prefer the active, and so do I. But that preference has been distorted ...

This tip on improving your SAT score was provided by Vivian Kerr at Veritas Prep. What does it mean when we say sentences on the SAT should be “active”? A sentence is “active” when the subject of the ...

One "rule" that many self-appointed experts on writing return to again and again is: "Don't use the passive!" Or, as some puckishly put it, "The passive voice should be avoided." The passive voice is ...