If you’re single and lonely, grab Axe--for the “Axe Effect” is real! Kinda. You know the commercials: A guy sprays a ton of Axe deodorant over his body and women then stick to him like white on rice.

Axe released a video as part of the campaign. The image was retrieved from its video on May 6, 2021. Axe's latest campaign is a reimagination of its "Axe Effect" messaging that had been dropped in ...

Axe is targeting Gen Z vaccine laggards with a campaign that suggests they could fall behind in the resurging dating scene without an inoculation against COVID-19. The concept was inspired in part by ...

Axe Body Spray is famous for its racy and controversial ads depicting “The Axe Effect”: a guy wearing Axe gets stripped down by two blond TSA agents at the airport; a guy wearing Axe gets chased by ...

ENGLEWOOD CLIFFS, N.J., May 5, 2021 /PRNewswire/ — Introducing The New Axe Effect. The #1 men’s fragrance brand in the world, is refreshing the dating game with a new :60 global ad spot (“The Walk“) ...

This probably isn’t what the commercials meant when they boast of "the Axe effect.” A school bus carrying 30 children from Florida's Manatee County School District was evacuated on Monday after an ...

According to the New York Times, the campaign is by the London office of Bartle Bogle Hegarty and commercials are scheduled to run in the US on Jan. 29. The first teaser commercial (below) has already ...

WASHINGTON — James Armstrong’s got style, and he likes to smell good. Real good. And to smell good, he’s got to have his Axe. “Axe is one of my favorite things in life,” he said. “You don’t want to be ...

(FOX NEWS) -- This probably isn't what the commercials meant when they boast of "the Axe effect." Fox News reports a school bus carrying 30 children from Florida's Manatee County School District was ...