Titleist's low-launch, soft-feel specialty ball just got a sweet new update. Titleist's AVX is quite a unique proposition in ...

Where exactly does Titleist’s AVX fall in the golf ball hierarchy? It’s a question golfers have continued to ask since the model was first introduced in 2018. It’s a premium offering with a urethane ...

When Titleist launched AVX in 2018, it was designed as a kind of fountain-of-youth golf ball—lower-spinning and lower-flying ...

The 2026 Titleist AVX keeps its low-flight, soft-feel DNA while adding ball speed and improved greenside spin for better ...

What’s new: More ball speed, distance and spin around the greens. How does this happen? The new AVX, which touts the lowest flight, lowest spin and softest feel of Titleist’s three premium balls, ...

With a focus on offering more of what golfers want, Titleist is bringing more short-game spin to the new AVX golf ball.

Who It’s For: Golfers who want a softer feel, lower flight and less spin than a Pro V1 without sacrificing greenside spin. The Skinny: The updated AVX has a new gradational core and a softer, thicker ...

Welcome to another edition of Yo, Gear Guy!, an interactive GOLF.com series in which our resident dimplehead (a.k.a., GOLF’s deputy editor of equipment, Mike Chwasky) fields your hard-hitting ...

While most of us will never know what it's like to hit a golf ball like Rory McIlroy, in some ways it is comforting to learn than the 2025 Masters champion is guilty of a shortcoming that most ...

The latest version of the three-piece AVX boasts a new cover that boosts short-game spin ...

WHAT YOU NEED TO KNOW: The new Titleist AVX, a three-piece multilayer urethane cover ball, continues to meet the specific demands of players looking for a softer-feeling, lower-flying and ...