April 9 is International ASMR Day, a celebration of all things soothing, whispery, and gently tap-tap-tapping into your nervous system in an oh-so-pleasing way. Whether you're already deeply familiar ...

There are over 5 million ASMR videos on YouTube, according to Think With Google. What might have seemed like a temporary trend, has become a booming industry and a pleasurable activity that’s likely ...

WHITE BEAR LAKE, Minn. — When it's quiet enough to hear a pin drop, that's Brooke Schueneman's cue to start recording. "Welcome back to my channel," Schueneman whispers into her microphone. She then ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook In two months, I’ll be celebrating my five-year anniversary with an online community that has ...

The euphoric-but-relaxing responses to soothing visuals and quirky, textural sounds has spawned an online wellbeing phenomenon. But what is ASMR—and why do only some people feel it? Increasingly, ...

Have you ever stumbled upon an hourlong online video of someone folding napkins? Or maybe crinkling paper, sorting a thimble collection, or pretending to give the viewer an ear exam? They’re called ...

Camila Cabello is launching a mental health and wellness campaign. In celebration of World Sleep Week (March 13 to 18), Cabello has partnered with leading mental health brand Calm to share a sleep ...

I have seen the savior of print journalism, and it is ASMR videos. Hours into a days-long journey through the whispering, tapping, crinkling, crackling tingle-inducing caverns of YouTube’s ASMR ...

Celebrity ASMR videos are all the rage right now. From Phoebe Bridgers to Cardi B, celebrities are getting up close and personal with a giant mic, whispering softly or gently playing with bubble wrap.