Google sees augmented reality (AR) as a new, potentially quite effective advertising medium. Today, the search giant announced the launch of AR Beauty ads, a new smartphone ad type that allows brands ...

As big tech companies like Apple and Meta are debuting their new AR/VR headsets, Google is going the opposite way and ending its own AR glasses efforts, known as Project Iris. The AR glasses, which ...

Google's Project Astra demo included a pair of mystery augmented reality glasses. In testing a pair of rival smart glasses, I think I might have some idea of what Google has up its sleeve. I’m PCMag’s ...

Alphabet’s Google has entered the glasses race by partnering with Xreal Inc. on the first spectacles to run an augmented-reality version of its operating system. At the Google I/O conference on ...