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Apple TV+ just changed its name for 'a vibrant new identity'

Apple TV+ Rebrands to Apple TV, Ditching the Plus Sign for ‘Vibrant New Identity’

It’s just Apple TV now, no plus. Apple has rebranded its six-year-old streaming service Apple TV+ to Apple TV — which is the same name as its connected smart TV device product and app. The tech company quietly revealed the news Monday in a press release announcing the streaming debut for its “F1: The Movie,

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Apple TV+ just changed its name for ‘a vibrant new identity’ through ... subtraction

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Apple TV+ is rebranding its name for ‘vibrant, new’ feel

Apple to Open iPhone Air Preorders in China

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Apple to Open iPhone Air Preorders in China on Oct. 17

Apple Inc. is bringing its superthin iPhone Air to China after a pause that allowed local carriers to prepare for the eSIM-only device.

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iPhone Air to begin pre-order in China after telecom operators approved for eSIM services

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iPhone Air Finally Set To Arrive In China

Apple Finally Found a Use for the Vision Pro—and It’s Smart Glasses

The Vision Pro might be cooked, but its legacy might live on in a pair of Apple-made smart glasses.

New Apple products are coming this week, here’s everything that might launch

Apple is launching new products this week, here’s an overview of everything that might be announced in its October lineup.

Apple’s AR Glasses could fix a software hassle that Meta hasn’t figured out

On the new Meta smart glasses with a display, app support is extremely limited. Though Meta has released the tool that allows ...

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Could Apple and Labubus be a match made in heaven?

Apple CEO Tim Cook visited an exhibition on the toy, sending the stock of its manufacturer, Pop Mart, ticking up.

Inc

Apple Is Releasing New Software for Your iPhone, Watch, and Mac. Here’s What It Does

iOS 26: What’s in a name? Until now Apple’s labelled its various operating systems following different patterns, ticking up the version number year by year. So you might have been running iOS 18 on ...

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