Not too long ago, A/B testing felt like a superpower for digital marketers, product managers, and data analysts. You had two ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christophe Collet, CEO at S4M. When was ...

SciFri Findings is a series that explores new practices in journalism and science communication, and their impact on our audiences. Sign up for our newsletter to get the latest reports! At the start ...

Successful completion of this course demonstrate your achievement of the following learning outcomes for the MS-DS program: Define a composite hypothesis and the level of significance for a test with ...

Koning, Rembrand, Sharique Hasan, and Aaron Chatterji. "Experimentation and Start-up Performance: Evidence from A/B Testing." Management Science 68, no. 9 (September 2022): 6434–6453.

What makes a good headline? Over-the-top superlatives? Clever wordplay? Eye-popping numbers? Newsrooms grapple with this question on a daily basis. Headline writing is an art, a careful balance of ...

The goal of Google Ads is to create successful campaigns. To do that, you need to optimize your ads and find out which ones convert best. But how do you go about it? One of the most powerful tools is ...