On Tuesday, Google Privacy Sandbox extended its arbitrary timeline for deprecating the third-party cookie yet again, saving the industry from the looming Q4 deadline ...

Google will deprecate and remove Privacy Sandbox APIs like Topics and Attribution while keeping third-party cookies in Chrome ...

Google has finally bitten the bullet and decided not to kill off third-party cookies in Chrome. No doubt it will go down as a pivotal moment in the history of digital advertising. But it isn’t a ...

In the days since Google announced it wouldn’t deprecate third-party cookies in Chrome, medical marketers have been abuzz with questions about what impact it would ...

Google has officially started to phase out third-party cookies. A new feature called Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users ...

Some ad executives were relieved to learn Monday that Google’s approach to third-party cookie deprecation would not be an all-or-nothing strategy that still prioritizes consumer privacy. Others were ...

After years of indecision on the issue of third-party cookies, Google has finally made a decision: on Monday, the company revealed that it would no longer pursue its plan to cut off support for ...

Although Google plans to eliminate third-party cookies by the end of 2024 and fully implement the Privacy Sandbox, its targeting cookie alternative, the industry is ...

Google has announced that it will no longer continue with its plan to completely phase out third-party cookies on its Chrome browser and will instead take a more user ...

Google won’t kill third-party cookies in Chrome after all, the company said on Monday. Instead, it will introduce a new experience in the browser that will allow users to make informed choices about ...

Chrome has finally announced plans to kill third-party cookies. It’s been almost four years since third-party cookies have been disabled in Firefox and Safari, but Google, one of the world’s largest ...

The move away from third-party cookies is said to help ensure ads are relevant and minimize the data shared with websites — but the specifics are still a little up in the air. As the 2022 deadline ...