YouTube has approved new 30-second unskippable ads for TV viewers who are not subscribed to YouTube Premium. The ads are designed for big-screen viewing and will appear alongside 6-second and ...

Following the news that Google is ending its 30-second unskippable YouTube ads, brands and agencies are having to up their games to make the most of the video sharing service’s six-second ‘Bumper Ad’ ...

Over the years, YouTube has evolved from a source of Rickrolls and cat videos to a platform for some of the Internet’s most popular streaming content. Today, it costs more than ever to see that ...

Users on Reddit are reporting that they’re now seeing 90-second unskippable ads on YouTube’s TV app. YouTube’s official ad format rules still state that non-skippable in-stream ads cannot exceed 30 ...

PCWorld reports that YouTube is rolling out 30-second unskippable ads globally on TV platforms, adding to existing 6-second and 15-second formats. Google AI will optimize and personalize these longer ...

Earlier this week, YouTube users began reporting 90-second ad breaks appearing within videos being streamed to televisions, seemingly expanding on the 30-second rollout that initially kicked off last ...

Watching videos on a TV through YouTube may soon come with longer ad breaks. The platform is testing a change that could show 30-second ads that viewers cannot skip while watching videos on the ...