Surprise! Here's who will be the guest picker for College GameDay's visit to the Texas Tech football team's game vs BYU.

Texas Tech is set to announce a new 10-year renewal with Learfield that will include the creation of a new LLC under the athletic department's banner.

Texas Tech Athletics and longtime partner Learfield announced Friday a groundbreaking new approach that will reshape and enhance its relationships with ...

Texas Tech athletics and longtime partner Learfield on Friday, Nov. 20, jointly announced an extension that will put a new LLC for business development and Learfield Impact NIL services and staff ...

On Wednesday, adidas and Mahomes announced that the Chiefs’ superstar quarterback has signed a multi-year contract extension with the brand.

Despite leading an electric attack, Mahomes went 13-16 as a starter during his time as a Red Raider (2014-16). He led the FBS ...

Texas Tech's eight honorees led all programs for the most All-Texas College Football Team selections, followed by seven for Texas A&M and six for Texas ...

Joey McGuire first showcased 'The Brand' to a national audience back in November 2021. Four years later, it's a mindset that ...

Texas Tech football will be without wide receiver Josh Kelly in the Liberty Bowl, a school spokesman says, as Kelly starts ...

Kansas City Chiefs quarterback Patrick Mahomes has agreed to a multi-year contract extension with adidas, that includes a golf line.