Fresh off of announcing a landmark 10-year partnership with TexasTech last month, Adidas is now partnering with both Patrick Mahomes and his alma mater for a new NIL (name, image, and likeness ...
In association with adidas — Mahomes' signature brand, which the quarterback helped connect with his alma mater in a 10-year apparel deal — six TexasTech athletes signed NIL deals and were ...
Three-time Super Bowl champion Patrick Mahomes has partnered with Adidas to provide six TexasTech students with life-changing NIL deals. This move follows on the heels the sportswear industry ...
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