The Texas Tech Red Raiders are entering into a 10-year deal with sports apparel titan Adidas to become the team’s new ...

Note: The video above reflects top headlines from the morning of July 17, 2024. LUBBOCK, Texas— Texas Tech track athlete ...

Texas Tech officially switched apparel suppliers from Under Armour to Adidas, a move more than half a decade in the making.

A three-time Super Bowl champion just extended his deal with Adidas, to include a co-branded apparel line and a new, 10-year ...

Adidas is the official footwear, uniform, apparel and accessory partner of Tech Athletic programs, according to Tech ...

Texas Tech will enter the 2024-25 season with new gear. After being partnered with Under Armour since 2009, the Red Raiders are starting a new 10-year partnership with Adidas effective July 1 ...

Adidas and Texas Tech University announced Monday the brand will become the official footwear, uniform, apparel and accessory partner of TTU Red Raiders effective as of July ...

Texas Tech will be the first college program to wear Patrick Mahomes' co-branded apparel under a 10-year deal with Adidas.

Chiefs quarterback Patrick Mahomes has a special relationship with his alma mater. Texas Tech’s coach took note at Big 12 ...

The wait is over. The Texas Tech Athletics department's apparel deal with adidas has officially begun, and the Texas Tech football team has unveiled its new uniforms. Tech athletic programs ...

Last fall, Mahomes unveiled the news that his alma mater was teaming up with his sportswear brand - adidas. Starting today, the ten-year partnership between Texas Tech and adidas has officially ...