Campaign India - Advertising, Marketing, Media, Digital, PR News …
WEBThe campaign delves into the process of turning dream homes into reality, highlighting how Tata Tiscon’s 550SD embodies the qualities essential for this endeavor. More. Campaign India reports on an emerging media and has grown to be the authoritative voice of the media, marketing and advertising community in the asia pacific region.
HCL Technologies rolls out a new brand identity and logo
WEBSep 27, 2022 · 0. HCL Technologies (HCLTech) has announced that it has rolled out a new brand identity and logo. Its new brand positioning ‘supercharging progress’ aims to stay committed to its clients, people, communities and the planet. The company’s new brand and logo conceptualised by SomeOne will be at the heart of its go-to-market strategy and ...
A platform to celebrate advertising and corporate films is born ...
WEBGokul Krishnamurthy, editor, Campaign India, and convenor, CIFCA 2013, added, “Use of film by brands is nothing new - it has been in practice for ages now, driven primarily by television advertising.But the scope of films for brand messaging has now expanded with new formats, branded content, fragmentation and new screens, even as the medium of film remains ever so delightful.
‘Weber Shandwick India’s work is some of the most creative in our ...
WEBMar 10, 2014 · During her first visit to India, Gail Heimann, president and chief strategy officer, Weber Shandwick, spoke with Campaign India on the positioning of ‘engaging, always’, challenges from traditional and digital ad agencies, digital media growth, and more. Edited excerpts: How has the brand positioning, 'Engaging Always' helped the agency in gaining market share and industry recognition?
by Raahil Chopra - Campaign India
WEBIt’s been a little over a decade since Leo Burnett’s ECD left the agency world. In a candid talk with Campaign India, she reveals her experiences since turning director, how she’s walking the talk of attracting more women to the film space, and more…. Advertising. Oct 31, 2023. Raahil Chopra.
TRA Brand Trust Report 2024: Dell tops brand trust chart fifth year …
WEBMar 28, 2024 · TRA Brand Trust Report 2024: Dell tops brand trust chart fifth year in a row. Honda two-wheelers soared to second place from last year’s 30th, with Amazon, Titan and Sony making up the rest of the top five, as highlighted by …
Opinion: ‘Conscious consumerism’ – what is it? What of it?
WEBAug 6, 2020 · People are more conscious about what they are buying, from where, at what price, and at what cost to the environment and society. This new form of consumerism is termed as ‘conscious consumerism’. The Cambridge dictionary defines the term ‘conscious’ as ‘awake, aware of what is happening around you and able to think’.
Maggi looks to consumers for new flavours - Campaign India
WEBJan 03, 2011. Maggi looks to consumers for new flavours. WATCH the 'Me and Meri Maggi' campaign, created by Publicis Capital. 0. Maggi Noodles completed 25 years in India last year, and the response to the 'Me and Meri Maggi' campaign generated a whole new line of thought, and in turn, three new flavours. Shivani Hegde, general manager-Foods ...
Margo Soaps take a century-long walk down memory lane
WEBMay 31, 2021 · Margo original neem is a 100-year-old neem soap known for its authenticity and high neem content. It has remained the preferred choice of millions across India for providing clear and beautiful skin. With Margo completing 100 years in 2021, we wanted to celebrate the legacy through a 360-degree campaign. Network presented a beautiful idea to ...
Blog: 25 years on, is McDonald's a success in India?
WEBSep 7, 2021 · This week, McDonald’s completed 25 years in India. How time flies! I can still remember when the first McDonald’s restaurant opened in Delhi in 1996. There was a Nirula’s restaurant at the corner of Basant Lok which made way for the new American eatery. Our Rediffusion office was in the same commercial complex, adjacent to …
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