AdExchanger | News and Views on Data-Driven Digital Advertising …
WEBYour trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Netflix Announces New Ad Measurement Options Ahead Of The …
WEBApr 19, 2024 · Netflix’s anti-advertising days are long behind it.. The streamer, which reported Q1 earnings on Thursday, grew its overall revenue by 15% year over year, largely driven by account growth, thanks to anti-password sharing tactics.The point of banning account sharing, of course, is to push more people into Netflix’s ad-supported tier.
Why Personalized Ads Go Wrong And How To Do Them Right
WEBJan 23, 2024 · As marketers know, brands need to build a relationship with the customer so personalization feels appropriate. And the customer has to benefit from the personalization, whether through monetary discounts, convenience or useful advice. “Companies have to earn the right to personalize ads,” said Eli Stein, a partner at McKinsey & Company.
AdExplainer: Defining (And Refining) The Meaning Of Cookieless
WEBMay 25, 2022 · Defining terms. For one, first-party cookies aren’t going away. Although the term is often used as an imprecise shorthand for signal loss, specifically the end of third-party cookies, “cookieless” is not only technically incorrect much of the time; it tends to confuse and obfuscate. The loss of third-party cookies affects web browsers on ...
AdExchanger’s Regularly Updated Guide To UID 2.0
WEBMay 25, 2021 · Operators will be tasked with generating the UIDs themselves and hosting them on servers. Prebid was the first to volunteer.. In late July, IPG-owned Acxiom and Kinesso signed on to serve as the first two so-called “closed operators” for UID 2.0. Theoretically, this will enable them to keep first-party data in-house in a privacy-safe …
Xandr, Formerly AppNexus, Is Now Formerly AT&T, After Its …
WEBTuesday, December 21st, 2021 – 11:03 am. SHARE: AT&T has sold its ad tech business Xandr to Microsoft. Terms of the deal were not disclosed. The acquisition marks the end of a painful and unsuccessful run for the one-time leader of the programmatic industry, AppNexus, which was rebranded Xandr but never found a home within the AT&T …
Meet Seller-Defined Audiences, The First Spec To Come Out Of …
WEBFeb 25, 2022 · Seller-defined audiences, the IAB Tech Lab’s spec to help publishers work together to monetize their first-party data on the open web, is ready for prime time.. The IAB Tech Lab released a proof of concept for seller-defined audiences (SDA) on Thursday, two years after first launching Project Rearc.SDA is the first full public release of a technical …
ALC Rebrands As Adstra, And Enters The Crowded Identity
WEBWednesday, June 17th, 2020 – 1:49 am. SHARE: The marketing data company ALC, which started out 40 years ago creating consumer segments for direct mail advertisers, relaunched Tuesday as Adstra, with a new mission as a data onboarding and identity graph provider. Adstra is following a well-beaten path for companies that transformed offline ...
Twitter Integrates Its CrossInstall Mobile DSP With MoPub
WEBTuesday, June 22nd, 2021 – 3:11 pm. SHARE: Twitter is integrating the CrossInstall mobile-only DSP it acquired last year with MoPub’s ad exchange platform in a push to woo more performance-based marketers. CrossInstall, which came along with its own bidder and proprietary creative ad formats, has been renamed MoPub Acquire and its team will ...
The AdExchanger Team | AdExchanger
WEBFounded in 2008, AdExchanger is an integrated media and events company devoted to the digital advertising and marketing space. Our award-winning publication enables the exchange of ideas between all members of the “ecosystem,” including marketers, agencies, publishers, data providers, advertising and marketing technology companies, analysts ...