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WEBHow cognitive complacency is sabotaging public relations. The public relations industry is often characterised by its polished exteriors, where quick wit and charm abound. However, beneath this veneer lies a formidable threat that even the most seasoned prof.
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Magazine - Campaign Middle East
WEB25 September 2023. 29 August 2023. 31 July 2023. 26 June 2023. SRMG Cannes Supplement 2023. 29 May 2023. Saudi Arabia Report 2023. 24 April 2023. 27 March 2023.
How to craft compelling narratives in the age of short attention …
WEB22 hours ago · Heriot-Watt's Dr. Nermeen Mustafa writes on how advertising in the region needs to incorporate narratives that play to the audience's empathy. “Despite the shorter attention spans, people still seek an emotional connection through the narratives they encounter,” writes Dr. Nermeen Mustafa, Associate Professor, School of Social Sciences ...
Vice Arabia names Roberta Monteiro as Associate Strategy Director
WEB22 hours ago · Vice Arabia has announced the appointment of Roberta Monteiro as Associate Strategy Director in the UAE. The appointment is part of the agency’s efforts to strengthen its leadership team in the region. The agency also recently announced the appointment of John Davenport as the Executive Creative Director at …
About - Campaign Middle East
WEBCampaign Middle East is the authority for the marketing and communications industry in the region. It provides essential and market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries and more. Produced by leading Dubai publisher Motivate, Campaign Middle East builds on 50 years of brand legacy and expertise, while […]
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WEBTop news, insights and analysis every week. SIGN UP TO CAMPAIGN’S NEWSLETTER Sign-Up
Campaign Agency of the Year Middle East 2022 shortlists revealed
WEBOct 20, 2022 · There are six agencies shortlisted in the category in this first year of the competition: Serviceplan Middle East, TishTash Communications, Katch International, Houbara Communications, Face to Face and Brodmann Iraq. Agency of the Year Middle East is run in partnership with Haymarket, the UK …
WARC reveals Effective 100 Rankings 2022: the world's most …
WEBMar 18, 2022 · The final WARC Ranking, Effective 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for effectiveness, is now announced. From the region, FP7 McCann Dubai ranked as the top creative agency. Compiled by WARC, the international marketing insights company, the Effective 100 Ranking is produced by combining the results of […]
Campaign announces winners of Agency of the Year Middle East …
WEBDec 9, 2022 · Jalaja Ramanunni. Campaign hosted its first edition of Agency of the Year Middle East awards to celebrate the best minds in advertising, marketing and media. The winners this year were announced during an awards ceremony today in Dubai. IMPACT BBDO took home the award for the ‘Creative Agency of the year’. In addition, IMPACT BBDO’s Rani ...
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